Tottenhamhotspur.com - News Articles - Tottenham Hotspur ...

Tottenham Hotspur (Spurs) Football Club is located in North London. The club is also known as Spurs. Tottenham's home ground is White Hart Lane. The club motto is Audere est Facere (To dare is to do)...more...

D-Day Approaches for Tottenham | EPL Talk

There are strong rumours today that Tottenham Hotspur are on the verge of signing Portsmouth striker Jermain Defoe and Middlesbrough winger Stewart Downing;..more...

Tottenham Hotspur - Tottenham Hotspur vs Burnley

Tottenham Hotspur Football Club News & Discussion Website For Fans Of The Spurss...more...

Goal.com - Tottenham - Tottenham Hotspur Ready To Unveil Jermain ...

Spurs have reportedly sealed a deal to bring their former hitman back from the south coast...,..more...

Time For Tottenham Fans To Forgive Hossam Ghaly | EPL Talk

Why are Tottenham fans still so unforgiving toward Hossam Ghaly is a mystery to me, but Friday night left me even more perplexed as to why the Egyptian is...more...

Goal.com - Carling Cup - Carling Cup Preview: Tottenham Hotspur ...

What: Carling Cup Semi-Final First Leg
Who: Tottenham Hotspur (16th, Premier League), Burnley (5th, Championship)
When: Tuesday 06 December, Kick-off: 20:00 GMT
Where: White Hart Lane, Tottenham, North London
,..more...

Tottenham vs Burnley Live Coverage and Highlights | EPLFIXTURES.COM

Carling Cup Preview: Tottenham vs Burnley Live Coverage and Highlights. Find out what TV stations will broadcast live Tottenham vs Burnley. Fixture date: 6...more...

Tottenham Vs Burnley | Highlights | Carling Cup | Semifinal ...

Roman Pavlyuchenko will lead the line for Tottenham in Tuesday's Carling Cup semi-final first leg against Burnley, with Darren Bent out injured. Watchspurs vs burnley highlights here...more...

Tottenham Sealed Jermain Defoe For ВЈ15.75million | Soccergoalx ...

Tottenham Sealed Jermain Defoe For ВЈ15.75million...more...

Squarefootball :: original football articles: Tottenham: Berbatov ...

Harry Redknapp has been brought in to steady what was a sinking ship under Juande Ramos. And the main faultline in the Spurs squad is the lack of established goalscorers. Roman Pavlyuchenko has started to score goals, .....more...

BBC News Search: tottenham (20)

Spurs star Keane weds in Dublin

Tottenham Hotspur and Republic of Ireland footballer Robbie Keane marries his long-term girlfriend in Dublin.

Spurs profits hit by new manager

Profits at Premier League side Tottenham Hotspur fell due to the cost of changing managers, the club says.

Tottenham fans celebrate victory

Tottenham Hotspur fans are celebrating after beating Chelsea in the Carling Cup final.

Spurs to support club hero Gazza

Paul Gascoigne is to get help from a former club after being detained under the Mental Health Act.

London's teenage victims of violence

BBC News looks back on the 26 teenagers who were killed in London this year.

Spurs founder given grave tribute

A memorial to the man who founded the London football club Tottenham Hotspur is being unveiled 100 years after he died.

Firm makes offer for Spurs shares

Sports and media group ENIC International makes an offer to take 100% control of Tottenham Hotspur Football Club.

Thousands attend annual carnival

Thousands of people are gathering in north London for what is believed to be the city's second largest carnival.

Sugar sells Spurs stake for Ј25m

Sir Alan Sugar has sold his remaining 12% stake in Tottenham Hotspur to ENIC International for Ј25m.

Football rivals clash in street

Seven people are injured during a street brawl between Chelsea and Tottenham football supporters.

Rare British India documents surface

The BBC's Alastair Lawson reports on the release of previously unseen papers which relate to Britain's 19th century struggle for influence in north-west India.

Gang members jailed over kidnap

Kidnapping gang members are jailed for snatching a 14-year-old in north London one year ago.

Historic 'eyesore' to be restored

The future of a decaying Georgian merchant's house appears to have been secured with an English Heritage grant.

Spurs staff face touting claims

Four employees of football club Tottenham Hotspur are arrested for allegedly passing on tickets to a tout.

Doubt over Spurs 'food poisoning'

Initial results from an inquiry into why 10 Tottenham Hotspurs players fell ill just before a crucial match, suggests one was ill with gastroenteritis.

Probe into Spurs illness outbreak

Health officials investigate after Tottenham Hotspur players fall ill with possible food poisoning on the eve of a crucial match.

Spurs report big rise in profit

Tottenham Hotspur announces a profit of Ј4.4m for the second half of 2005, up from Ј1m the year before.

Frenzy of violence in broad daylight

One man was killed and five people seriously injured when Ismail Dogan ran amok in north London.

Reporters' Log: London Tube alert

Reporters' logs

Soldier's sister in election aim

The sister of a man who dies in police custody will stand for the Tottenham seat in the next general election.

Search Engine Optimising For Long Tail Search Results

What are Long Tail Search Terms?

The ultimate goal when search engine optimizing a website within a competitive market is to reach position 1 in the rankings for the most relevant popular search term. Whilst nothing is impossible, sometimes this goal may be unachievable with the given resources or may be more realistic as a long term goal. This is where long tail search terms become a useful way to provide a quick return and generate traffic to your website.

Let us take a website that sells football kits as an example. Now the obvious search terms and keywords that we would like to target during the optimization of the website are "football", "kits" and, of course, "football kits". So here we would be targeting really competitive search terms which, unless we manage to rank within the top 10 search engine results, are unlikely to provide any return.

The quickest way around this is to target long tails search terms, so for the above example we may look to include an extra keyword so that we target search terms such as "cheap football kits" or "new football kits". This is the beginning of the long tail. If the website sells Liverpool kits then we can start to look at terms such as "Liverpool football kit", "Liverpool home kit", "Liverpool away shirt" and even "new Liverpool home socks 07/08". Then you could also target player names like "Steven Gerrard home shirt".

So as you can see we now have a selection of search terms that we can target and use to help attract possible customers visit the website.

How do you Target Long Tail Search Results?

Sticking with the football kits example, for every kit sold on the website you would look to have an individual page which we could use to target the long tail search terms. A classic online store structure usually consists of something similar to the following format:

Home –>Categories –> Sub-Categories –> Product Pages

Now the home page could target general terms such as "football kits" and "cheap football kits" then the categories may be made up of the individual leagues and would be optimized for a search term such as "English Premiership football kits" or "Scottish Premier League football shirts", plus at the categories level you may have sections targeting the terms "new football kits" and "football kit sale". Then your sub-categories are likely to be the teams within each league which is when you target search terms such as "Liverpool football kit" or "Man United football kits". And finally each product should have its own landing page targeted for related search terms, so for example "Liverpool home shirt 07/08" or "Tottenham Hotspur 125 years home shirt". These terms are now really long tail and really targeted.

What are the Benefits of Optimizing for Long Tail?

Even though these long tail search terms may individually bring you little traffic, collectively they can provide a surge of new visitors who otherwise may never have found your website.

Taking the online store model above, lets say you have (obviously) 1 home page, 10 category pages, 20 sub-category pages within each category and then 100 product pages within each sub-category. That gives you 20,001 web pages which you can use to target individual long tail search terms. If each of those pages could bring you 1 visitor per day then you are quids in!

Long tail search terms tend to be a lot less competitive so it is easier to quickly find your website ranking within the money positions in search engines.

Long tails search terms also have the advantage of bringing customers to your website who already have a good idea of what it is they want to buy. For example, if someone typed in a search for "football kits" then they are more likely to be in a browsing mindset, not quite sure what they are looking for and possibly even looking for something your website does not offer like say American football kits. But if they type in the exact name of the product and land on your website’s page which is targeted specifically towards it, then the chance is that they are ready to buy and are just shopping around for the best price. If that’s your website then you have a sale.

Summary

Optimizing your website just for a few competitive search terms can be a risky business. If it works it can reap rewards but very quickly you can find your website has dropped in rankings and is no longer receiving the traffic. You should support these competitive search terms with long tail search terms to help increase the availability of your website within search engine results. By doing this you may soon find that the majority of your visitors are finding your website through the long tail search terms.

Ps. Hopefully you found this blog post by visiting Google and typing in something like "long tail search engine optimizing" ;)